MARKETING & SALES 4.0

Digitization is the megatrend of the 21st century. Digital progress is permeating our private and business interactions with increasing speed and shaping our expectation of the availability of products and information. Understanding the expectations of your target group and using technical applications that match them will give you a decisive competitive advantage. 


However, the situation has not gotten any easier: Organic search is becoming increasingly difficult and competitive , advertising efforts are losing effectiveness in social media, and marketing costs in general are rising. For marketing teams, this means, in plain English, that tried-and-true formulas for success no longer work the way they used to - significantly more resources and creativity are required to achieve similar results. Companies must rethink their approach to business growth and how that approach impacts their campaigns if they are to remain competitive.
For years, companies were built around the concept of the marketing funnel. Companies that rely on marketing funnels attract customers and clients by targeting a broad audience that is then qualified and nurtured to the point of purchase. Unfortunately, such companies don't take enough into account how the customers and clients they acquire can in turn help them acquire customers. 

At Beceptum, we've found that it's not the marketing funnel that drives more growth, but the flywheel or circular model. When you look at your business as a cycle rather than a funnel, you inevitably make different decisions and adjust your strategy accordingly.